PULL&BEAR wanted to promote these glasses. They needed something eye-catching, fun & summery 🏝
We first tried something with abstract shapes, applying different materials and textures to get that summer vibe.
After some tests, we opted for a more minimalistic approach, relying on cloth sims to add complexity to an otherwise pretty clean composition 😎 __
We really like summer, btw.
👉La canción del verano __